1 to 1: The Essence of Retail Branding and Design
Autor Michel Van Tongeren Editat de Svt Branding +. Design Group, Svt Branding ]. Design Groupen Limba Engleză Hardback – 25 feb 2013
The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer’s journey from the couch at home to buying the physical product, and cover all the steps in between—offline and online—a practical and inspirational book.
Preț: 205.50 lei
Preț vechi: 262.76 lei
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Preț estimativ în valută:
39.33€ • 40.75$ • 32.82£
39.33€ • 40.75$ • 32.82£
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Livrare economică 28 februarie-14 martie
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Specificații
ISBN-13: 9789063692643
ISBN-10: 9063692641
Pagini: 160
Ilustrații: Color illustrations throughout
Dimensiuni: 208 x 256 x 22 mm
Greutate: 1.04 kg
Editura: Bis Publishers
ISBN-10: 9063692641
Pagini: 160
Ilustrații: Color illustrations throughout
Dimensiuni: 208 x 256 x 22 mm
Greutate: 1.04 kg
Editura: Bis Publishers
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Notă biografică
Brand strategy, concepting and design are at the core of my business.
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents
Descriere
The book is accesible, practical and inspirational.
-manual for retail brand and formula development
-many practical examples and cases
-manual for retail brand and formula development
-many practical examples and cases