This book is designed to help you learn how to get sponsorship funding for your programs, events and activities. The inspiration behind writing this book was to educate people as well as save them valuable time, energy and frustration in getting companies and organizations to sponsor their programs, events and activities. In this book, I share with you inside information to "crack the code" so that you can achieve the same results as many who have learned and applied these tips from my workshops held throughout. The 12 Step process for winning sponsorships includes how to 1) identify the best companies to target for your program; 2) develop and deliver a compelling proposal; 3) to negotiate to get to the "yes"; 4) capture and present the right measurements; and 5) maintain good and effective relationships for future sponsorship opportunities and much more.