12 ways to cheat at marketing: The 2013 small business marketing calendar has 12 ways to cheat at marketing in 2013, plus 12 months of marketing ideas In it, you'll find these 12 marketing "cheats: " 1. Stop talking about your business 2. Steal search engine traffic 3. Surprise people in the bathroom 4. Milk it 5. Streak 6. Forget reality, create illusion 7. It's easier to bribe than persuade 8. Show off your backside 9. Get all you can for free 10. Make people feel awesome 11. Pretend you're awesome, too 12. Serve dessert