What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or not, conversations occur with or without you. People are talking and sharing information about you and your business across the internet. Yes, they are talking about you In real time and may become a matter of global, public record in minutes. That's either going to look really good for you or it has the potential to look really bad. Whether you are a large corporation or a small Mom and Pop shop, it's critical to make an ongoing effort to protect what you have worked so hard to build. It is unrealistic to think you can control your brand and reputation by not being involved in social media. You'll learn: What is social media and how does it affect you and your business reputation? Why use social media for your business? How to create a buzz about your brand, build your image and mistakes to avoid Steps to build a reputation and why it is important even if you have a brand new business How one negative comment on the first page of Google can hurt your business and what you can do about it (Hint: You have to be ahead of them). 17 ways to manage your reputation using social media"