LifeWay Research shows that up to 78 percent of Christians do not regularly evangelize. This can change. This will change. 1X Evangelism introduces a church-wide strategy designed to help Christians reengage in personal evangelism. Most Christians believe evangelism should increase, yet more and more believers are disengaging from evangelism. Traditional church evangelism methods are no longer as effective. 1X Evangelism introduces a new approach: church-wide personal evangelism strategy. Unlike a program, 1X is a highly flexible strategy designed for small churches, yet adaptable to churches of any size. In 1X Evangelism, Dr. John Rothra uniquely combines church invitations, personal evangelism, and small groups into a church-wide personal evangelism strategy inspired by previous visionaries.