Never one to sit quietly for too long, that irreverent and irrepressible Stone is at it again. Always willing to cut through the conventional wisdom, this street- smart new book tackles even more of the cliches of marketing and business development in the AE world. This book was created from wisdom that's been collected over four decades in the design and construction world. It's built on the lessons that have been learned in firms of every size and shape imaginable. And every word of it is relevant to your firm today. This isn't a book to read once and put away. It's to be read again and again. So read it, pass it around, talk about the ideas, think about how they might apply, then get to work on making changes Reading a book is great. But acting on the astute advice that will set your firm apart from your competitors and win more work is much better than great. It's the whole game "