The 2012 Marketing Guide for stylists, booth renters and independent salon owners was created to help beauty industry professionals become more profitable through effective, creative marketing. Learn about marketing -- fast Develop your own personal brand for professional success. Discover your core strengths and use them to get ahead. Provide better client services and experiences. Get referrals and stimulate real word of mouth marketing. Use this calendar to plan, track and keep your marketing momentum, all year long. In it, you'll find hundreds of marketing ideas and the inspiration you need to build a bigger role for your business in the lives of your clients.