The 2013 Salon and Spa Marketing Calendar: The Art of Attraction not only provides the salon owner or beauty professional working within the salon or spa with a calendar, but so much more. The 2013 Salon and Spa Marketing Calendar is the marketing guide and inspiration book for 2013. In it, you'll find ideas that you can implement within your marketing plan for every month of the year as well as a full marketing schedule within the calendar itself to keep your salon marketing on track. The ideas presented in The 2013 Salon and Spa Marketing Calendar: The Art of Attraction have never been published in any previous salon and spa marketing calendars - each year's edition is unique.