Ian Juul was born into an entrepreneurial family and had his first business at age ten, trading wild birds. Now formally qualified in business management and finance, he has consulted to at least 2000 businesses. He has also owned 15 businesses across several continents. This book is an easy read, packed full of wise words and experiences, as well as some 'Business 101' reminders. For those considering starting their own business and for those managers already in business, this is a MUST read. Learn and re-visit what makes businesses succeed, grow and flourish. The book will stimulate your creativity and problem-solving abilities, making you a better manager.