The 2018 Salon Marketing Calendar details marketing strategy and tactics for salons, spas and independent beauty professionals including stylists, salon suite owners, estheticians, therapists and others. The 2018 Salon Marketing Calendar has hundreds of no and low-cost salon marketing ideas written just for beauty professionals: Salon owners, hair dressers, salon suites, booth renters, estheticians, nail techs, and more. This is the most recent salon marketing calendar published by Elizabeth Kraus and Sophia Peterson of The Marketing Desks, who started publishing salon marketing calendars for beauty industry professionals in 2009. Elizabeth Kraus is also the author of 365 Days of Marketing and 12 Months of Marketing for Salons and Spas.