Horse experts often aren't professional business experts. And that's OK. But professional business promotional strategies still apply, when it comes to publicizing equestrian events. How can you draw equine enthusiasts to your own horse happenings? Help is on the way. Penned by a promotional professional/equestrian journalist, this book offers assistance in layman's terms - from social networking to local contact development, and from media relations to in-house optimization. Each chapter includes practical tips, common-sense suggestions, straightforward instructions, and insider expertise for spreading the news of future horse happenings and promoting a horse business in general. This book is a must read for equestrian event planners, horse facility owners and managers, equine breed and equestrian discipline association managers, horse training clinicians, and other equine industry professionals and leaders.