Why have so many legendary musicians and other celebrities over the decades died at 27 years of age, just when their careers were taking off? A strange book. About rock stars and other famous people. All of whom died... at 27 years of age. Amy Winehouse, Jim Morrison, Jimi Hendrix, Kurt Cobain, Janis Joplin, Brian Jones... on and on and on... Why '27'? Why didn't they die at 26 or 28? Author Gene Simmons, he of Kiss, one of the world's most famous rock bands ever, with over 100 million albums sold, explores all that makes '27' the entertainment world's most mysterious number ever.