The AE world is evolving at a furious pace. Client demands are rising as fast as their loyalty is falling, mega firms are throwing their weight into smaller and smaller markets and the pressure on fees could turn coal into diamonds. Into all this upheaval, AE marketing guru David Stone brings a clarity of vision, a throw-out-the-old- rules attitude and a logical way forward for today and beyond. With an insight and perspective from 25 years of advising design firms of every size and shape imaginable, Stone brings ideas that are fresh, irreverent and eminently useful to architecture and engineering firms and professionals. This third volume in the series Nothing Happens Till Somebody Sells Something expands on the ideas delivered in the two previous volumes, published in 2013 and 2014.