Copy-writing: The hidden secret to successful marketing. Businesses around the world spend a fortune on creating brochures and websites. But if the content is not engaging, relevant or focused on the right audience, then the return on investment will not be as good as it could be. Business owners and executives are rarely taught effective writing techniques. Yet with websites, blogs and newsletters now dominating corporate communications, well-structured copy can be the difference in clinching that sale. You can discover how to write successful copy by following this simple 31 day step by step process. Taking the mystery out of writing clear and engaging marketing collateral, you will achieve vital sales. Each day has an article with relevant theories accompanied by practical exercises to help develop your techniques. Over the 31 days, you'll get a truly great understanding of what your reader wants to know and how to write to persuade your reader. You will learn: - The principles of understanding your customer - really focus on your target market - 5 ways to avoid writing procrastination - don't worry, many people suffer from it - Understand the emotional triggers that make your prospect buy - A 10 step editing checklist - How to write killer headlines - 8 techniques that attract, sell and interest your readers - Use the right trigger or motivational words that practically force your reader to take action - And much more. After 31 days, you'll be able to write to connect with your existing and potential customers. Use the information in this book as a reference guide to help you maximise your copy. If you're a business owner, executive or marketing personnel who wants to engage, sell and relate to their audience, then this book is for you.