How to grow your business: It's false that there's a balance between efforts and rewards. The world is unbalanced in the sense that a minority of inputs usually determines a majority of outputs. If you want to differentiate your company from your competitors, do what they are not doing, namely, focus your effort where they'll have the greatest rewards. This means spending 80% of your productive efforts on just two tasks. First, generate more leads. This book explains how to use video to do that. Second, convert a higher percentage of those leads into customers, clients, or patients. This book explains the best way to increase conversions. So using the ideas from this book will really help you to knock out your competition.