On and on we screamed in St.Louis: Thank You Red Sox ... Swish, the half-court shot went in, worth a free trip to Bermuda. ... "On behalf of the NFL, we are truly sorry about your experience, enjoy these free Super Bowl tickets." ... Roberto Baggio's shot is deflected by, umm, Shergul? ... Beers at The Masters are only $1.50? And they come in a cool souvenir cup? I'll take 12. ... Lions? Elephants? Vuvuzelas? Bring 'em on Shergul Arshad is the luckiest sports fan alive. In "40x40," he recounts the truly memorable sports events he experienced by the age of 40, from the World Cup to the World Series, and from Fenway Park to the Super Bowl. What shines through in this engaging memoir is his passion for sports, friendship, and family. Shergul Arshad, originally from Florence, Italy, runs business development for StyleFeeder, a company he sold to Time, Inc. He and his wife, Alison, and their sons, Luca and Matteo, live in Lexington, Massachusetts.