LinkedIn is the world's largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Whilst the functionality of the LinkedIn website is relatively intuitive, many of the really useful functions are hidden away in menus. This author attempts to highlight the ways to optimise your LinkedIn presence and look at some real world applications that should be relevant to professional users and businesses. This guide is designed for the busy professional who has yet to embrace social media. As little as two hours invested in maximising a LinkedIn presence can reap huge returns in new business and an extended professional network. Social media is the new normal for todays, and more importantly tomorrow's clients, to promote share and connect. Expectations are changing quickly and no LinkedIn presence, or worse a poor LinkedIn presence, may hold back your business. Complete the 5steps 'to do list' included, sit back and watch a new world unfold. - Attracting proper public exposure helps potential clients find you.