Have you ever wondered why some businesses seem to prosper even during challenging economic times? Marketing your small business doesn't have to be so challenging or risky There are 5 easy to implement grassroots and guerrilla marketing tactics that to many small businesses fail to implement. Businesses that grow their businesses even during a recession or challenging economy master the sales and marketing of their business often with low cost, yet highly effective marketing strategies & tactics. Serial entrepreneurs Darin Spindler & Andy O' Mara invest hundreds of thousands of dollars each year testing different media, tactics and strategies in their own businesses and they are now sharing the results to help other entrepreneurs. In this real world business building and marketing book designed for the busy entrepreneur you'll discover: 1. How to communicate frequently with your existing customers, without boring or annoying them and without wasting a ton of money chasing after new customers 2. Easy ways to surprise & delight your existing customers and turn them into "Raving Fans" that refer like CRAZY 3. Discover an often over looked and in expensive way to find new customers who look, act and spend like your best customers 4. Getting your existing customers to visit buy more often and spend more each time they do business with you. 5. Creating a list of your customers and prospects that you can turn into cash anytime that you need to generate more revenue for your business. Currently Darin & Andy own and operate over a dozen different businesses in a wide variety of sectors. Here are just a few: a hand built canoe company, online computer hardware sales, lead generation and follow up systems in three different niches, a home carpet cleaning business, marketing consulting & copywriting services, web site design & search engine optimization, marketing seminars, 3D Augmented Reality app for mobile devices.