No one wants to fail in business; however statistics show that 1 in 3 businesses fail in the first year of trading and a further 50% of the remainder don't progress after the 3rd year. Whatever stage your business is at, this guide aims to give you the essential elements that you should have in place to prevent your business from failing. Split into sections, this guide covers all 'pillars' of business: Strategy, Finance, Sales, Marketing, Operations, Resources & Personal aspects of successfully running a business. Endorsed by the likes of Mike Southon and Thomas Power, this is a 'must read' for small businesses.