50 Essential rules of great branding offers simple truths collected from 30 years advertising and marketing to some of the world's best known brands. Witty. Creative. Informative. This elegantly designed and easy to read book makes understanding and improving your marketing and advertising a simple and enjoyable experience. Read what some reviews say: ..".simple, clear, commonsensible and memorable." Mike Wilson, Fmr. Advertising Director Austin American Statesman "Really practical advice and easy to understand" Austin Sheehan, Sheehan Farmers Insurance "In this wonderfully simple book, Tad DeWree says it all-with his unique brand of incisive brilliance." -Joey Green, author of "Contrary to popular Belief" and over 50 other titles Read this book. From it you will learn how simplify your message. Make your advertising more relevant. You will laugh. You will gain knowledge. You will learn the tricks that the best marketers in the world rely on every day to make their messages cut through the clutter.