A new, expanded follow up to "50 Essential Rules of Great Branding." More simple, inspired practices used by some of the world's best branders. Reviews call it ..".even better than the first. The last time that happened was Godfather II. Best of all, the book is a fun, quick read" and "Rule #51... don't launch your brand or marketing campaign before considering these elegant, simple and quietly brilliant contributions." Sometimes, the most useful marketing principals are so glaringly obvious, that they are overlooked. Fortunately, Tad DeWree has gone to the trouble of compiling them for us. Learn the most important rules pros follow for Advertising, Branding, Marketing, Social Media, Graphic Design and more.