This book will give you lessons and insights based on 52 real-life business and personal negotiation cases. They will enable you to: >Negotiate great deals >Avoid common pitfalls > Have confidence in dealing with any negotiation situation you face > Plan an approach that is likely to give you the results you want >Make or save you lots of money and >Have fun in the process Three-times published author Jon Lavelle takes a subject that relates to us all, whether in business or our personal lives, and by recounting 52 real-life situations, he enables the reader to truly become immersed and engaged in this fascinating subject.