Are you are tired of the hype-strategies of the moment and countless gurus' selling products that teach these strategies? Then this book is for you. It will help you sort through the fog, clear away the clutter, and, most importantly, develop a long term marketing plan. The pragmatic marketing formula laid down in this book will easily integrate with your current marketing toolkit to make your campaigns faster, easier and more effective. With our system, you don't have to be a seasoned marketing expert to get real results (although it will benefit the marketing veteran too). 7 New Marketing Rules will guide you step-by-step to growing your book of business.