I love Kwanzaa and what it stands for. More than a holiday, Kwanzaa and the Nguzo Saba principles are a framework for Life In this book, 7 Principles for Purposeful Living, the principles are offered as a way to bring clarity, purpose, passion and meaning to your life. This book will change how you see yourself and how you live your life. In 1966 Dr. Maulana Karenga created Kwanzaa, the first pan-African holiday. He said his goal was to ""give African Americans an alternative to the existing holiday and give African Americans an opportunity to celebrate themselves and their history, rather than simply imitate the practices of the dominant society."" The rituals of the holiday promote African traditions and Nguzo Saba, the ""seven principles of African Heritage.""