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7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone de James Crimmins

7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

Autor James Crimmins
en Limba Engleză Paperback – 18 sep 2016
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
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    Specificații

    ISBN-13: 9781632650603
    ISBN-10: 1632650606
    Pagini: 224
    Dimensiuni: 152 x 229 x 13 mm
    Greutate: 0.32 kg
    Editura: Career Press