READY TO KICK-START YOUR COMPANY'S MARKETING EFFORTS? Many owners of small businesses find that successfully marketing their products or services is one of the hardest parts of their job. This is especially true for those who do not come from a marketing background. Where do you start? What activities should you consider doing - and what do you need to know to make these activities successful? How do you create marketing materials that actually get results? In short, what are some of the secrets to marketing success? Whether you're just starting out in business or are already well-established, 75 Marketing Tips to Grow Your Business will give you expert advice from a marketing professional who has two decades of experience, all presented as easily-digested tips. Marketing an intangible service? You won't want to miss tip #48. Wondering how to build customer loyalty? Tip #62 presents 25 ideas. Got some great testimonials? Make the most of them with tip #55. Ready to establish yourself as an expert? Tip #11 gives you 7 ways to do so. Trying to create an irresistible offer? Check out tip #37. Offering a free consultation? Tip #20 will help you market it. Worried that your product is "boring"? Tip #29 will set your mind at ease. And much more "