This "how to" book offers a broad stroke look into an understanding of what is required in starting a business by outlining the basics such as creating a business plan, hiring the right people, having the right financial skills, marketing and internet presence, etc into 9 areas of importance. It is easy to understand and a clear and concise summation of the basics of starting a business. Common Sense is the underlying theme throughout the book while covering the different aspects involved in getting started to becoming a successful entrepreneur.