The tips in this book have not been placed in any particular order. I have written them down the way they came to me as I was writing this book. They all have their place and importance in the business of selling. And selling is everybody's job today. The book is not meant to be read cover to cover in one sitting, but rather to be used as a workbook where you only read one tip a day and write your notes at the bottom of each page. So keep it at your desk and in a 3 months' time you will have preserved to memory the 91 tips on selling.