A Brand New Language: Commercial Influences in Literature and Culture: Contributions to the Study of Popular Culture
Autor Monroe Friedmanen Limba Engleză Hardback – 27 feb 1991 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780313261695
ISBN-10: 0313261695
Pagini: 200
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.38 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Contributions to the Study of Popular Culture
Locul publicării:New York, United States
ISBN-10: 0313261695
Pagini: 200
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.38 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Contributions to the Study of Popular Culture
Locul publicării:New York, United States
Notă biografică
MONROE FRIEDMAN is Professor of Psychology at Eastern Michigan University in Ypsilanti. Long active as a researcher and consultant, he has contributed more than a hundred articles and paper presentations to the field of consumer affairs. He is a past president of the American Council on Consumer Interest and a former editor of the Journal of Consumer Affairs. He has also served in Washington as a Congressional Fellow and a research consultant to the White House Office of Consumer Affairs, the U.S. General Accounting Office, the Consumer Interests Foundation, the Federal Trade Commission, and the National Science Foundation.
Cuprins
PrefaceConsumer Cultural Origins of Language CommercializationBrand Names in Popular American NovelsBrand Names in American and British Hit PlaysBrand Names in the Lyrics of American Hit SongsCommercial Influences in the Texts of American NewspapersCommercial Expressions in Popular Culture WorksBrand Names in American HumorThe Quality of Product Brands Used in Word-of-Author AdvertisingBeginnings and EndingsReferencesIndex