A Business History of Retail: From Trading Post to E-commerce in America and Canada: Routledge International Studies in Business History
Autor Bettina Liveranten Limba Engleză Hardback – 5 sep 2024
Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and small, respond to competition and pursue new opportunities. Areas of continuity are identified even as businesses grow and strategies evolve. After four centuries there are more retailers selling more merchandise in more ways to more customers.
The mass consumption of goods and services is central to American and Canadian history and understanding consumer society requires understanding retailing. Combining original research with recent scholarship in business and social history, cultural theory, and readings in current retail business strategy, this study provides a valuable resource for students and scholars in a wide range of fields and will appeal to general readers with an interest in retail, shopping, and consumerism.
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Specificații
ISBN-13: 9781138337350
ISBN-10: 1138337358
Pagini: 188
Ilustrații: 34
Dimensiuni: 152 x 229 mm
Greutate: 0.51 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge International Studies in Business History
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138337358
Pagini: 188
Ilustrații: 34
Dimensiuni: 152 x 229 mm
Greutate: 0.51 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge International Studies in Business History
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Introduction 1 Early Modern Retailing (1630-1840) 2 Machines for Selling (1840 to 1945) 3 Cars, Computers, and an Abundance of Consumers (1945 to 1995) 4 Retailization and Retailing in The Digital Age (1995 to present) Conclusion
Notă biografică
Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina’s research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.
Descriere
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present.