In the two-plus decades since the creation of the internet, we have seen life for Americans and their families transformed in many positive ways. The internet provides new opportunities for commerce, education, information, and connecting people. However, along with these many new opportunities, we have seen new challenges as well. Bad actors are stocking the online marketplace, using deceptive techniques to influence consumers, deceptive designs to fool them into giving away personal information, stealing their money, and engaging in other unfair practices.