A Designer's Research Manual, 2nd Edition, Updated and Expanded
Autor Jenn Visocky O'Grady, Ken Visocky O'Gradyen Limba Engleză Paperback – 5 iul 2017
Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.
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Specificații
ISBN-10: 1631592629
Pagini: 208
Dimensiuni: 179 x 248 x 14 mm
Greutate: 0.58 kg
Editura: Rockport Publishers Inc.
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Descriere
Completely revised with all new case studies, photos, graphics, and updated technical information, A Designer's Research Manual provides a comprehensive guide to what design research is, why it's necessary, how to do it, and how to apply it--making it a design essential
Most experienced designers would quantify this necessary "legwork" with the term research. By engaging in competitive intelligence, customer profiling, and color and trend forecasting, authors Ken and Jenn Visocky O'Grady show that designers can bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Research is the basis of all good design work, and understanding the needs of the client is essential to creating value.
Notă biografică
Jenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications.
Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. She has also served on the board of directors for AIGA, the professional association for design.
Ken is a professor and coordinator of the graduate program at the School of Visual Communication Design at Kent State University. His coursework focuses on design thinking and research-driven design practices. He has served on the AIGA Design Educators Community (DEC) steering committee.
The couple have co-authored three internationally distributed books, Design Currency, The Information Design Handbook, and A Designers Research Manual, that strive to make academic concepts approachable while celebrating the power, impact, and potential of good design. They also present workshops and lectures at creative industry events, and are committed to promoting the value of design to external audiences.
You can learn more at visockyogrady.com