A Guide to Starting your own Complementary Therapy Practice
Autor Elaine Mary Aldreden Limba Engleză Paperback – 16 noi 2006
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Specificații
ISBN-13: 9780443103094
ISBN-10: 0443103097
Pagini: 304
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.49 kg
Editura: Elsevier
Locul publicării:United Kingdom
ISBN-10: 0443103097
Pagini: 304
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.49 kg
Editura: Elsevier
Locul publicării:United Kingdom
Public țintă
Manual therapists, complementary therapists, chiropractors, osteopaths, massage therapists.Target market will be undergraduates, newly qualified practitioners and practitioners who are currently working as associates or employees in an established clinic and wish to branch out their own.
Cuprins
Part I Initial Preparation1 Where do I start? Brainstorming2 How do you decide on the type of practice you want?3 Ways of trading4 The mechanics of putting the practice together - location, location, location5 Dealing with professionals in the start up and running of your practice6 Insurance7 Contracts8 LegislationPart II Marketing9 Marketing introduction10 Market research11 Analysing marketing information and preparing it for use12 Introduction to advertising and public relations13 Advertising and promotion14 Public relationsPart III Financial Matters15 Finance introduction16 Financial considerations for your business plan17 Putting a business plan together18 Raising financePatr IV Procedure 19 Clinic procedure20 Working with the conventional medical profession21 Strategies for coping with the demands on you while you are developing your clinic22 How to deal with money matters now your clinic is open23 What about the future?Index