A House Beautiful Home Business: House Beautiful Series

Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include 'Spare Room Start Up', 'Working 5 to 9 ', 'Go Global' and 'Turn Your Talent into a Business'. Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma's next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100,000 visitors each month. In seven years, Enterprise Nation has grown into a community of over 75,000 homegrown businesses that find help and support on its website, in its books and at live events. In 2011, the company gave away over GBP10,000 in funding to UK start-ups, and has recently launched a premium membership scheme, which helps its members promote their businesses and take their venture to the next level. Emma is also a co-founder of StartUp Britain, a national campaign to encourage more people to start a business. In July 2012, Emma was awarded an MBE for services to enterprise. @e_nation @emmaljones @brightwordpub www.enterprisenation.com

About the Author Foreword by Julia Goodwin INTRODUCTION BY EMMA JONES Who is This Book For? Contributors 1. MAKING THE MOVE FROM HOBBY TO BUSINESS Coming up with an idea Beautiful Business: Liberty Rose Interiors Beautiful Business: Yellow Book Interiors 2. PLANNING YOUR BUSINESS Business plan 3. THE MUST-DOS Registering the company Household admin 4. BUILDING AND PROTECTING YOUR BRAND Your business's first impression Beautiful Business: POSH Protect the brand 5. TECH SET-UP AND THE PERFECT WORK ENVIRONMENT Your tech set-up Your perfect work environment 6. STARTING ON A BUDGET Boot-strapping to begin with Beautiful Business: Luxury Interiors & Kool Kids Rooms Beautiful Business: The Vintage Twist Company 7. MONEY MANAGEMENT Straightforward finance Pricing products Beautiful Business: Coo & Co Sourcing supplies and equipment Beautiful Business: Potter Funding 8. SELL, SELL, SELL! Offline sales Beautiful Business: Home Restyler Selling on platform sites Postage and packaging Your products in focus 9. YOUR ONLINE HOME Building your dotcom HQ Your web content Making money from your site Beautiful Business: Carola van Dyke 10. MARKETING I - PR AND TRADE SHOWS Getting known Beautiful Business: Kate Schuricht Ceramics Become an expert 11. MARKETING II - ONLINE PROMOTION SEO and online adverts Beautiful Business: Rachael Taylor Designs The power of social media Measure the results Beautiful Business: Gillies Jones Glass 12. HAPPY CUSTOMERS AND A BALANCED BUSINESS Attract customers back Keep the business in balance 13. GROW THE BUSINESS WITHOUT OUTGROWING THE HOME Productising Going global Outsourcing Beautiful Business: Patchwork Harmony & 91 Magazine Help and support