James Morris challenges tourist clich©s and looks at the impact of human presence and the layers of history in the landscape. He reflects upon issues of identity, exploitation and regeneration in a land of beauty and hardship where Tesco and tourism are the biggest employers. Morris moves between tourist hot spots and the terraces and backstreets where the majority of people live to explore the complexity of a place which has at once lost its identity as an industrial centre, whilst being sold as a new tourist destination.