A Profile of the Hospitality Industry, Second Edition
Autor Betsy Bender Stringamen Limba Engleză Paperback – 3 aug 2020
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Specificații
ISBN-13: 9781952538384
ISBN-10: 1952538386
Pagini: 188
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.26 kg
Ediția:2. Auflage
Editura: Business Expert Press
ISBN-10: 1952538386
Pagini: 188
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.26 kg
Ediția:2. Auflage
Editura: Business Expert Press
Notă biografică
Dr. Betsy Bender Stringam is a professor in the school of hotel, restaurant and tourism management at New Mexico State University. Prior to her career in academics Dr. Stringam worked in the hotel, resort, and restaurant industries at both the corporate and property level. Dr. Stringam conducts research primarily focused on hotels and resorts. Her work examines management strategies, technology and the changing hospitality workforce, guest service, loyalty and satisfaction, online user generated rating and review processes, and vacation ownership resorts. Her research is widely published in academic journals, and in international hospitality industry publications.
Descriere
Tells the history, organizational structure, and management strategies of the hospitality industry. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts, and examines how the hospitality product is different from other industries.