Photographer Alyson Fox approached 125 women, most of whom had never before had their portrait taken, and asked them to pose for her with one condition: each must wear Revlon's Certainly Red lipstick. The resulting photographs lovingly capture each woman's individual beauty and passion. At once a thought-provoking examination of female identity and a visual pleasure, A Shade of Red explores how women sometimes reveal their true selves by putting a face on for the camera.