Buying a franchise is probably one of the most important decisions a person can make. This is particularly so in 2024 following the impact of inflation and the cost of living crisis. This guide takes the reader through all the factors needed to arrive at a decision to enter into a franchise. With franchises, a person enjoys many of the advantages of an established business, such as a tried and tested product or service, a set of established operational guidelines and in most cases, a pretty good idea of whether or not the format will work in a chosen area or location. However, it goes without saying that a decision to enter into a franchise shouldn't be taken lightly. This book will assist in the process of researching and setting up a franchise.