A.WAY is a fairytale exploring the potential of digital technologies in the context of the future of mobility. It takes the reader on a journey to discover the creation of Pokeville, a model of future cities in which cars turn from viewing machines for maneuvering through traffic to sensorial experience machines. In Pokeville, the car becomes a catalyst for social interaction and a personalized perception of the city. It invites you to wander A.WAY.