Writers hear it all the time: if you want to reach new readers, you must have a strong online author platform. Publicists and successful writers agree that a blog is an essential element of any writer's social media presence. But in a world of competing outlets, this is easier said than done. How do you start a blog or even set one up? How do you attract followers? What should you even write about, anyway? Rebecca Emrich's blog, Living a Life of Writing, has been live for seven years. Through trial and error, she's learned how to produce compelling content, gaining a strong community of regular followers and contributors that include fellow successful blogger and coauthor, Paul Nieder. A Writer's Guide to Creative Blogging provides a slew of practical and easy-to-understand tips, from a glossary of basic terms to promotional advice, for those interested in making their blogging debut. If you love to write but aren't sure how to share your words with the world, this is the book with which to start. Your readers, and your Klout score, will thank you for it