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Accelerators in Silicon Valley: Building Successful Startups

Autor Peter Ester
en Limba Engleză Paperback – 11 sep 2017
California’s Silicon Valley can stake an unrivaled claim as the world's most successful innovation region. The area has built an unprecedentedly brilliant ecosystem that has supported successful startups for decades now: Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, Airbnb, and the like have changed the way that we work, play, and live in the twenty-first century. One of the least well-known keys to the region’s success is the growing number of “accelerators” in Silicon Valley that help startups. Accelerators help by bringing a startup’s product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, attracting initial customers, and raising funds, all while coping with the unique hardships of the high-pressure startup life. Though short lived, accelerators act as a key behind-the-scenes early life support system.
In Accelerators in Silicon Valley, Peter Ester explores in detail how these “schools of startup entrepreneurship” operate to empower startups, and thus bring success to themselves. The book ultimately asks (and answers) one key question: What can we learn from how Silicon Valley accelerators help startups to become successful companies? Accelerators in Silicon Valley is a book for anyone who shares a fascination for building a successful startup in an ever-evolving economy.
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Specificații

ISBN-13: 9789462987166
ISBN-10: 9462987165
Pagini: 176
Ilustrații: 1 line drawing
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.4 kg
Editura: Amsterdam University Press
Colecția Amsterdam University Press

Notă biografică

Peter Ester is professor of human capital and entrepreneurship at Rotterdam University.