Let's face it, the goal of every executive is to achieve long-term profitable growth. The question is, 'How can this be sustainably achieved in a business climate of ever-increasing global competition and disruptive change?' This little book answers that query through two straight forward business practices. Someone gave you this book because they believed that adopting these two practices could revolutionize your organization and the outcomes it achieves. This can happen if, once you've invested a short time to read it, you begin to take action. The practices are clear, concisely stated and applicable to any organization: from Fortune 100's to start-ups, nonprofits and government agencies. The answer to your quest for long term sustainability is here, whether you choose to read and act is up to you.