Adapt

Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is theonly African-American female CEO of a purpose-driven communicationsagency. Diane's focus on impact marketing stems from the belief thatbrands must be relevant, purpose-driven and committed to consumersto be successful today. Consumers' demand for meaning, transparencyand authenticity has changed the nature of and raised the stakes in allcommunications.As founder of Purpose Brand, Diane builds on a 30-year career leadingsome of the top marketing organizations in the country. She served as General Manager at QuakerOats, President of Product Management at Ameritech and SBC (currently AT&T), Chief MarketingOfficer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector.She holds an MBA from Harvard Business School and a BA from Smith College.