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Administration of Intercollegiate Athletics de Robert Zullo

Administration of Intercollegiate Athletics

Autor Robert Zullo, Erianne Weight
en Limba Engleză Paperback – 17 mar 2024
Some of the most experienced professionals in athletics administration share their expertise in what it takes to navigate an increasingly complex sports landscape and successfully manage a collegiate athletics department.
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Specificații

ISBN-13: 9781718213012
ISBN-10: 1718213018
Pagini: 352
Dimensiuni: 150 x 250 x 15 mm
Greutate: 0.98 kg
Editura: MG – Human Kinetics

Notă biografică

Robert H. Zullo, PhD, is the on the faculty of the sport management program at Slippery Rock University in Slippery Rock, Pennsylvania. He previously taught at James Madison University and Mississippi State University. He has worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletics administration through experiences with the University of Virginia athletics department and the Virginia Military Institute. He is a member of the North American Society for Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA). Erianne A. Weight, PhD, MBA, is the director of Center for Research in Intercollegiate Athletics and a professor of sport administration at the University of North Carolina (UNC) at Chapel Hill. She is involved in a variety of Division I athletics consultancies through her role as a research consultant for Collegiate Sports Associates. She is a former president of the North American Society for Sport Management (NASSM) and is chair of the UNC Faculty Athletics Committee. It is her hope that through research, there will be an increase in the quantity and quality of opportunities for athletic participation and education for young people throughout the world.

Cuprins

Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics
Ellen J. Staurowsky
Higher Education and Student Experience in 19th-Century America
The NCAA and the Foundations of a College Sport Governance Structure
Democratization of College Sport
Women’s College Sport: Entrepreneurs Versus Educators
Conclusion
Learning Aids

Chapter 2. Governing Bodies
Barbara Osborne, Erianne A. Weight, and Robert H. Zullo
Institutional Control
Internal and External Stakeholders
Conference Governance
NCAA Governance Structure
Conclusion
Learning Aids

Chapter 3. Leadership and Management
Erianne A. Weight and Robert H. Zullo
Leadership
Management
Communication and Leadership
Conclusion
Learning Aids

Chapter 4. Compliance
Molly P. Harry, Erianne A. Weight, and Robert H. Zullo
Institutional Control
Rules, Compliance, and Accountability
Conclusion
Learning Aids

Chapter 5. Diversity, Equity, and Inclusion
Joseph N. Cooper, Molly P. Harry, Erianne A. Weight, and Barbara Osborne
History and Evolution of Diversity, Equity, and Inclusion in Intercollegiate Athletics
Black Athlete Experiences
Recent Trends in Athlete Social Justice Activism
Gender Equity
Title IX Compliance
Feminist Theory
Conclusion
Learning Aids

Chapter 6. Academics, Eligibility, and Student-Athlete Development
Sally R. Ross, Lisa M. Rubin, and Erianne A. Weight
Standards for Initial Academic Eligibility
Standards for Recruitment
Continuing Eligibility Standards
Athletics Academic Advising
Student Development Programming
Conclusion
Learning Aids

Chapter 7. Media Relations
Robert H. Zullo
Publicity and Good Public Relations
Production of Media
Website Interactivity and Innovation
Generating Publicity
Evolution of the Media
Sensationalism
Media Policy
Media Training
Speculating Versus Forecasting
Crisis Management
Reputation
Social Media and Continuous Surveillance
Student-Athlete Privacy: FERPA and Medical Issues
Freedom of Information Act
Public Relations Campaigns
Current Issues
Conclusion
Learning Aids

Chapter 8. Financial Operations
Stephen L. Shapiro and Brendan Dwyer
Financial Distinctiveness of Intercollegiate Athletics
Organizational Structure Within Intercollegiate Athletics
Financial Configuration
Financial Operations
Financial Statements
Budgeting
Conclusion
Learning Aids

Chapter 9. Marketing: Tickets and Promotions
David J. Shonk and Alyssa T. Bosley
Marketing Intercollegiate Athletics
Advertising
Licensing
Marketing and Atmospherics
Community Relations
Outsourcing and Secondary Ticket Market
Dynamic Ticket Pricing
Promotion
Conclusion
Learning Aids

Chapter 10. Corporate Sponsorship
Robert H. Zullo
Platforms
Property
Compatibility and the Sales Process
Measurement and Ambush Marketing
Facility Naming Rights and Fair Market Value
Outsourcing and UBIT Taxes
Conclusion
Learning Aids

Chapter 11. Facility and Event Management
Robert H. Zullo
Event Management and Operations
Safety and Risk Assessments
Fan Rights
Facility Planning
Facility Budgeting
Facility Funding
Current Issues
Conclusion
Learning Aids

Chapter 12. Alumni Relations and Athletics Development
Robert H. Zullo
Cultivating Donors: Clubs, Associations, Foundations, and Societies
Broadening the Donor Base
Motivating Donors
Benefits of Giving: Priority Seating and Parking
Ways to Give
Growing Affinity: Clubs and Organizations Beyond Campus
Concerns With Fundraising
Current Issues
Conclusion
Learning Aids

Chapter 13. Support Services
Robert H. Zullo
Holistic Development Staff and Services
Sports Medicine
Digital Media Services
Equipment Services
Conclusion
Learning Aids