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Adobe Analytics For Dummies

Autor David Karlins, Eric Matisoff
en Limba Engleză Paperback – 9 mai 2019
Use Adobe Analytics as a marketer --not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. * Evaluate your marketing strategies and campaigns * Explore implementation fundamentals and report architecture * Apply Adobe Analytics to multiple sources * Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
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Specificații

ISBN-13: 9781119446088
ISBN-10: 1119446082
Pagini: 400
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

The primary target audience for this book is any digital marketer who is considering an Adobe Analytics implementation, or has an Adobe Analytics implementation. The market can also be expanded in two other ways 1) existing Adobe clients wanting to expand their team s knowledge on Adobe Analytics  2) clients of competing digital analytics products who aren t satisfied with their current solution.
According to projections from Adobe at their World Wide Sales Kickoff event, they foresee the total addressable market for Marketing Cloud to be $64 billion this year (2017). Adobe Analytics will account for at least 10% of that number.

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Notă biografică

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.