Adobe Analytics For Dummies
Autor David Karlins, Eric Matisoffen Limba Engleză Paperback – 9 mai 2019
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Specificații
ISBN-13: 9781119446088
ISBN-10: 1119446082
Pagini: 400
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119446082
Pagini: 400
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
The primary target audience for this book is any digital marketer who is considering an Adobe Analytics implementation, or has an Adobe Analytics implementation. The market can also be expanded in two other ways 1) existing Adobe clients wanting to expand their team s knowledge on Adobe Analytics 2) clients of competing digital analytics products who aren t satisfied with their current solution.According to projections from Adobe at their World Wide Sales Kickoff event, they foresee the total addressable market for Marketing Cloud to be $64 billion this year (2017). Adobe Analytics will account for at least 10% of that number.
Cuprins
Notă biografică
Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.