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Ads, Fads, and Consumer Culture

Autor Arthur Asa Berger
en Limba Engleză Paperback – 22 ian 2015
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Specificații

ISBN-13: 9781442241251
ISBN-10: 144224125X
Pagini: 276
Ilustrații: 47 black & white illustrations, 34 black & white halftones, 22 tables
Dimensiuni: 157 x 221 x 13 mm
Greutate: 0.36 kg
Ediția:Adnotată
Editura: Rowman & Littlefield
Locul publicării:United States

Descriere

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.