A deep understanding of assets - past, present and future - is vital for any contract discussion with software vendors. It empowers a company to make intelligent, realistic requests and demands at the negotiating table with nearly $160 billion a year spent on database software products and related tech and application products, primarily with Oracle and Microsoft, but also with vendors such as SAP, Adobe, and many others. This book takes a look at four prime areas - compliance, discount, terms and conditions, and ongoing annual support costs - in vendor software licensing that are vital during licensing negotiations.