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Advances in Digital Marketing and eCommerce: First International Conference, 2020 de Francisco J Martínez-López

Advances in Digital Marketing and eCommerce: First International Conference, 2020: Springer Proceedings in Business and Economics

Editat de Francisco J Martínez-López, Steven D'Alessandro
en Limba Engleză Paperback – 7 mai 2020
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
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Specificații

ISBN-13: 9783030475949
ISBN-10: 3030475948
Pagini: 220
Ilustrații: IX, 220 p. 28 illus., 10 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.33 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria Springer Proceedings in Business and Economics

Locul publicării:Cham, Switzerland

Notă biografică

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

Textul de pe ultima copertă

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Caracteristici

Features latest research on social commerce and social media strategies Includes articles studying psychological and behavioral factors Provides latest insights on developing business models for the digital landscape