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Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits

Autor Philip Kotler
en Limba Engleză Hardback – 29 sep 2019 – vârsta până la 17 ani
In Advancing the Common Good, stories of prominent reformers fighting for the Common Good will inspire concerned readers and voters and help them recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.In Advancing the Common Good, author Phil Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. It highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This essential text is written for: Public citizens who want to help solve their community's problemsBusinesses that want to contribute to the public goodGovernment agencies aiming to improve services and innovationsNonprofit organizations dedicated to meeting public needsKotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.
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Specificații

ISBN-13: 9781440872440
ISBN-10: 1440872449
Pagini: 196
Dimensiuni: 156 x 235 x 15 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Caracteristici

Stresses how authoritarian leaders abandon the basic agreements of civil and human rights and the rule of law, breaking up long-standing agreements and values that provided a coherent philosophy and outlook for their nation

Notă biografică

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society.

Cuprins

A Personal NotePrefaceAcknowledgmentsPart 11. Defining the Common Good2. Assessing the Impact of Proposed Actions on Human Happiness and Well-Being3. Protecting and Enhancing Public Goods4. Identifying Today's Major Social Problems5. Activists, Reformers, and Social Movements6. Key Tools for Advancing the Common GoodPart 27. What Can Businesses Do to Advance the Common Good?8. What Can Government Do to Advance the Common Good?9. What Can Nonprofit Organizations and Foundations Do to Advance the Common Good?Appendix: The United Nations Works to Define the Common GoodNotesIndex