More often than not, serial daters are either professional lounge lizards with finely honed pick-up techniques, or they are amateur Romeos who make a hash of their romantic pursuits through feckless inexperience. The protagonist in this story belongs in the latter category. He has the knack of attracting young women like bees to a honey pot but lacks the expertise to make anything of his multiple relationships. While he bounces aimlessly from one affair to another, his career goes up and up systematically; first as a backroom boy in the theatre and later as a thrusting advertising executive. Then one day he meets his match and finds himself back at square one...